Case Study: Pipeline Contractor
Phase One: Engage
Our team extensively reviewed the company’s target market, thoroughly analyzing competitors, regulations, and standards that would impact our client’s entry into the Canadian market.
Utilizing Rainmaker’s extensive network, our team conducted over 20 executive interviews with industry stakeholders. These interviews led to first hand and current insights on the Canadian contractor market. Our team uses these industry insights to determine where the most promising opportunities are for our client and design a strategy going forward.
Our team identified 17 projects as potential bidding opportunities for our client. Each project was then thoroughly analyzed and ranked.
Following this market analysis, our team began planning qualified meetings for our client. The goal of these meetings was to transfer Rainmaker’s relationships to the client. Our team aims to expose the client to a broad mix of stakeholders whose insights, experience, and expertise will provide them with the utmost information on their new market.
Phase Two: Design
Phase Three: Launch
Our client made a two week in-market visit during which Rainmaker set up meetings with the following stakeholders:
- 4 operators
- 4 Oil and Gas Producers
- 3 Engineering firms
- 1 Potential Partner
- 1 Consulting firm
- 1 industry specific government entity
Following the market visit, our client has agreed to further the consulting engagement with Rainmaker as they continue to build their Canadian market entry strategy. Our team continues to seek out current pipeline projects for our client, as well as setting up meetings with pipeline operators for involvement in future projects.